Destination briefing
Why travelers stop here
A souvenir land full of exciting K-goods, the 2025 Korea Tourism Souvenir Fair (The Souvenir Fair 2025) will be held from November 21 to 23 at Hall 1 and 2 of the Art Hall at Dongdaemun Design Plaza (DDP). At the 2025 Korea Tourism Souvenir Fair, about 130 companies and local governments will gather to showcase various souvenirs that blend tradition and the latest trends. Visitors can freely travel through the exhibition hall divided into East Land in Hall 1 and West Land in Hall 2, enjoying a variety of programs such as souvenir shopping, experiences, mini-games, and parades. An exhibition of award-winning works from the contest, a zone for excellent local souvenirs, and a special exhibition of overseas souvenirs are also prepared, allowing visitors to enjoy both the fun of viewing and the joy of purchasing.
Address: 281 Eulji-ro (Euljiro 7-ga), Jung-gu, Seoul
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 중구 을지로 281 (을지로7가)
Travel fit
Festival · Seoul
