Destination briefing
Why travelers stop here
The 'Today Traditional Festival' held at Seoul Seongsu S-Factory in 2025 is a festival where you can experience Korean traditional culture with a modern sensibility. This festival is directed by Choi Won-seok of Project Rent(R) under the theme 'Pungnyu Yechang - Old Charm, Into Today's Daily Life,' and is composed of programs that blend traditional elegance and leisure into modern lifestyles. Visitors can experience exhibitions and hands-on programs that reinterpret tradition in today's language. Additionally, performances featuring domestic representative artists and DJs including Woo Won-jae and Jogye will present stages where traditional performances and modern music harmonize. Various traditional games and activities themed around 'Koreanness' are also provided. The Today Traditional Festival is a venue that revives the aesthetics of the past, integrates them into contemporary daily life, and expands the value of pungnyu into today's cultural experiences.
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 성동구 연무장15길 11 (성수동2가)
Travel fit
Festival · Seoul
