Gap between Daily and Non-daily

Gap between Daily and Non-daily is a complex cultural space for the MZ generation created by LG U+, opened in September 2020. This is not a telecommunications store displaying products, but a space that conveys brand value. It offers collaborative pop-ups and benefits that provide various brand experiences. Additionally, it connects online and offline space experiences through collaborations with partners held in the space, and live broadcasts and events with brands conducted via the app. The space of Gap between Daily and Non-daily consists of basement level 1 to ground level 5, and a rooftop, with each floor presenting a different concept. Basement level 1 is a platform telecommunications store newly proposed by LG U+, where you can find communication consultations and various character products of Colly. On the 1st floor, pop-up stores of stars and brands targeting the tastes of the MZ generation are held. The 2nd floor is filled with cute key rings for viewing. On the 3rd floor, you can see interesting products and cute goods brought from Tsutaya Electronics Plus in Japan. The 4th floor is a lounge, sometimes used for small pop-ups and sometimes opened as a rest area. On the 5th floor, you can find over 500 types of K-POP albums and goods, and on the cool rooftop, you can enjoy a leisurely rest not found in the city center. Address: 426 Gangnam-daero, Gangnam-gu, Seoul (Yeoksam-dong)