Destination briefing
Why travelers stop here
In Insa-dong, Jongno-gu, Seoul, there is a Traditional Liquor Gallery created in collaboration with the Ministry of Agriculture, Food and Rural Affairs and the Ministry of Culture, Sports and Tourism, where you can experience the value of traditional liquor. This space is designed to continuously promote Korean traditional liquor made from domestic agricultural products, serving as an information center that provides various details about traditional liquor that are hard for consumers and foreigners to easily obtain. Additionally, to create sustained demand and expand the market for traditional liquor, it supports education and business consultations for food service companies and distribution (sales) experts, and actively promotes Korean traditional liquor and culture through domestic and international media and power bloggers. The Traditional Liquor Gallery is operated by specialists such as traditional liquor sommeliers, and holds monthly events with different themes to introduce and offer tastings of various traditional liquors.
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
서울특별시 종로구 북촌로 18
Travel fit
Culture · Seoul






